How we research a market, from the question to the decision
The method behind our Syndicated Market Reports, Executive Strategic & Intelligence Reports and custom research: how a decision becomes a research scope, where the evidence comes from, how the numbers are built and checked, and how fact, estimate and recommendation are kept apart.
Four rules every report follows
Public evidence only
Every figure is built from published, checkable sources - company filings, regulators, official statistics, trade bodies and company announcements. We do not use interviews, surveys or paid expert calls, and we never cite other market research publishers.
Fact, estimate, inference, recommendation
A reported number, a modelled number, our reading of the evidence and the action it implies are labelled differently, so a reader always knows what kind of statement they are looking at.
One model behind every number
The report, Excel datasheet, online dashboard and Executive Report slides are generated from one reconciled market model, so the same figure never differs between formats.
Gaps are shown, not filled
When evidence is missing or sources disagree, the report says so. Missing values are labelled rather than invented, and conflicting figures are explained rather than silently averaged.
Seven stages, each with a defined output
Every report and custom study runs through the same stages. Custom research starts at stage one with your decision; syndicated reports start from the market.
Frame the decision
Start from the decision the research must support - enter a market, invest, acquire, partner or defend share - and the geography, segments and time horizon that matter for it.
Output: Research brief and scope
Define the market
Set the market boundary: what is included and excluded, the segment tree (type, application, end user, region, country), units and currency, the base year (2025) and the forecast period (2026-2035).
Output: Market definition and segment tree
Collect the evidence
Gather dated evidence by source tier - company disclosures, official statistics and trade data first, then industry bodies, then announcements and trade press - and record what each source supports.
Output: Dated evidence register
Map the companies
Profile the leading companies from their own disclosures: relevant revenue lines, products, capacity, footprint, partnerships and recent deals. Disclosed figures and our estimates are marked separately.
Output: Company universe and profiles
Size and forecast
Build the market top-down, bottom-up and from the supply side, reconcile the estimates, then forecast with every CAGR decomposed into named growth drivers across three scenarios.
Output: Market model, 2020-2035 · Market sizing in detail →
Analyse the strategy
Turn the numbers into decisions: opportunity scoring, competitive positioning, white space, risks, capability gaps, deal screening and early-warning indicators. Each analysis closes with the decision it implies.
Output: Strategic analysis and recommendations
Check and publish
Run 14 consistency checks across sources, arithmetic, CAGR, scenarios and summary-to-body figures, reconcile every format, then publish with the update date.
Output: Published report in every format
Four kinds of statement, never mixed
A board needs to know whether a sentence is a reported fact, our calculation, our judgement or our advice. Every report keeps the four apart.
| Statement | What it is | How it is shown |
|---|---|---|
| Fact | Reported in a dated public source. | Cited with the source and its date. |
| Estimate | Calculated by our market model from facts and stated assumptions. | Shown with the method, units and the assumptions behind it. |
| Inference | Our interpretation of what the evidence means. | Worded as an assessment ("we expect", "likely"), never as a fact. |
| Recommendation | The action the evidence points to. | Tied to its evidence and to the conditions that would change it. |
Where the evidence comes from
Higher tiers are preferred; lower tiers are used for recent developments and are always dated and cross-checked.
Primary disclosures and statistics
- • Annual reports and securities filings
- • Investor presentations and earnings materials
- • Regulators, government and central-bank statistics
- • Customs and trade data
Industry bodies and institutions
- • Trade associations and industry federations
- • Standards bodies and public agencies
- • Academic and public research institutions
- • Industry yearbooks and outlooks
Announcements and press
- • Company press releases and product launches
- • Reputable business and trade press
- • Deal, funding and capacity announcements
- • Always dated and cross-checked
Never used as evidence
- • Other market research publishers’ estimates
- • Anonymous or untraceable figures
- • Unattributed blogs and aggregators
- • Figures that cannot be dated
The deeper analysis behind a decision
Market size is the starting point. The Executive Strategic & Intelligence Report and custom research go further - each analysis built on the same evidence and market model.
Competitive intelligence
Positioning, capability benchmarking, recent moves and the likely competitive response, built from what each company has disclosed.
Cost and pricing
Cost structure, price bands and unit economics where companies and regulators disclose them, with the drivers that move them.
Investment and capital
Capital expenditure, capacity additions and funding rounds - where money is going in the market, and how fast.
M&A and partnerships
Disclosed deals read for rationale, target profile and what they signal; screening of the capability gaps a deal could close.
Customer intelligence
Who buys, why and how, assessed from public evidence: buying triggers, barriers and the decision journey.
Technology and disruption
Technology maturity, substitution risk and where new approaches change cost or demand across the value chain.
Country prioritisation
Which countries to enter first, scored on size, growth, competition and ease of entry from comparable data.
Risk and early warning
A risk register with leading indicators and thresholds, so leadership knows when a plan needs to change.
How every forecast is built
- Base year
- 2025
- Forecast period
- 2026-2035
- Historical series
- 2020-2025
- Currency and units
- US$, nominal
- CAGR
- (end value / start value)^(1/years) - 1
- Scenarios
- Conservative, base and optimistic
- Growth drivers
- Adoption, price and mix, new use cases, geographic expansion, replacement and upgrades, regulation
- Status
- Forecasts are estimates and are labelled as such
14 checks before publication
- C-01
Source Citation Completeness
- C-02
FX Conversion Documentation
- C-03
Exhibit Linkage
- C-04
Excluded Source Verification
- C-05
Top-Down / Bottom-Up Variance
- C-06
Segment Share Arithmetic
- C-07
Regional Share Arithmetic
- C-08
Year-on-Year Growth Consistency
- C-09
Arithmetic CAGR Check
- C-10
Blended Segment CAGR
- C-11
Executive Summary Match
- C-12
Scenario Consistency
- C-13
Triangulation Convergence
- C-14
Historical CAGR Back-Test
When the evidence changes
Reports are revisited when material new evidence appears - company results, large deals, capacity announcements or regulation - and every update carries its date.
Found a figure that looks wrong? Email contact@market-reports.com with the report and the figure. We check it against the evidence and, if it needs to change, correct it in the report and in every format that carries it.
Put the method to work
Browse 4,600+ published markets, see how a full Executive Report reads, or ask for research built around your own decision at a fixed price.